Internet & Ecommerce

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Portolano Cavallo couples an outstanding media practice with extensive expertise in IT-related matters. The media team excels in a range of areas, including IP, regulatory, licensing, advertising, contentious and contractual issues. The law firm additionally handles M&A transactions within the media sector. Data protection, launches of new services and IT contracts are also covered by its IT team. The firm’s lawyers act for a broad roster of high-profile global media and technology companies, as well as major telecoms providers.”
CHAMBERS EUROPE 2024 – TMT: MEDIA
Our law firm has always taken the lead in new challenges posed by the Internet and Ecommerce, assisting traditional companies in their online commercial operations and Digital-Media-Tech sector companies in adapting to and developing new technologies.

Our expertise in the sector includes:

  • Trademark and Copyright protection
  • business-to-consumer disputes
  • domain names
  • online marketing, including user profiling, pay-per-click advertising, keyword advertising and search engine marketing
  • co-branding
  • website creation and development
  • broker responsibilities
  • white-label contracts
  • promotional contests and competitions
  • viral marketing
  • commercial contracts, general conditions and merchandising contracts for business-to-business and business-to-consumer websites
  • protection of online copyright and intellectual property
  • online gaming platforms
  • use and protection of personal data collected through websites and electronic transactions
  • website audits
  • contracts with internet service providers

The firm deals with issues with extreme technical-legal competence, alongside long experience in the sector.”
CHAMBERS EUROPE 2024 – TMT: IT
The department’s client roster spans a number of industries with particularly sensitive data considerations, including healthcare, telecoms and e-commerce. ”
LEGAL 500 EMEA 2023 – DATA PRIVACY AND DATA PROTECTION

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