Internet & Ecommerce


[Portolano Cavallo] couples an outstanding media practice with extensive expertise in IT-related matters. The media team excels in a range of areas, including IP, regulatory, contentious and contractual issues. Data protection, IT contracts and cybersecurity are covered by its IT team. Acts for a broad roster of major global media and technology companies, as well as important financial services providers.”

Our law firm has always taken the lead in new challenges posed by the Internet and e-commerce, assisting traditional companies in their online commercial operations and media sector companies in adapting to and developing new technologies.

Our expertise in the sector includes:

  • trademark and copyright protection
  • business-to-consumer disputes
  • domain names
  • online marketing, including user profiling, pay-per-click advertising, keyword advertising and search engine marketing
  • co-branding
  • website creation and development
  • broker responsibilities
  • white-label contracts
  • promotional contests and competitions
  • viral marketing
  • commercial contracts, general conditions and merchandising contracts for business-to-business and business-to-consumer websites
  • protection of online copyright and intellectual property
  • online gaming platforms
  • use and protection of personal data collected through websites and electronic transactions
  • website audits
  • contracts with internet service providers

Exceptional track record advising companies in the media and IT sectors on everything from corporate law and M&A to disputes and competition law. Universally regarded as a first choice for media work, attracting instructions from the market’s most prolific national and global players. Recent work highlights include acquisitions of TV channels, contractual and regulatory work, data protection and outsourcings. Strengths (Quotes mainly from clients): ‘Its advice is extremely clear, succinct and on the money. The lawyers do not bog you down with excessive legal information’. Ernesto Apa is widely considered an authority in media regulatory law, and is appreciated for his good connections with the authorities. ‘He is a genius; he knows the TV market better than anyone’, notes one enthusiastic client. Managing partner Francesco Portolano has a fantastic reputation for media work and is lauded by sources for his ‘lateral perspective’. He predominantly acts on the corporate side of deals. Laura Liguori specialises in internet and e-commerce issues and is described by interviewees as ‘responsible, practical and business-savvy’.”
A renowned figure in the media and IT fields, this stellar firm has carved a niche for itself in the market and acts for a raft of high-profile clients. The team has won a number of new clients in recent months, with social networking sites, game developers and broadcasters electing to choose Portolano for their TMT work. Its media expertise remains indisputably in the top tier, thanks to a full-rounded service that covers television, advertising, brands, games and betting. On the IT side, it has recently handled cases concerning e-commerce, IT contracts and the outsourcing of IT infrastructure.”


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