Internet & Ecommerce

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Portolano Cavallo couples an outstanding media practice with extensive expertise in IT-related matters. The media team excels in a range of areas, including IP, regulatory, licensing, advertising, contentious and contractual issues. The law firm additionally handles M&A transactions within the media sector. Data protection, launches of new services and IT contracts are also covered by its IT team. The firm’s lawyers act for a broad roster of high-profile global media and technology companies, as well as major telecoms providers.”
CHAMBERS EUROPE 2024 – TMT: MEDIA
Our law firm has always taken the lead in new challenges posed by the Internet and ecommerce, assisting traditional companies in their online commercial operations and media sector companies in adapting to and developing new technologies.

Our expertise in the sector includes:

  • trademark and copyright protection
  • business-to-consumer disputes
  • domain names
  • online marketing, including user profiling, pay-per-click advertising, keyword advertising and search engine marketing
  • co-branding
  • website creation and development
  • broker responsibilities
  • white-label contracts
  • promotional contests and competitions
  • viral marketing
  • commercial contracts, general conditions and merchandising contracts for business-to-business and business-to-consumer websites
  • protection of online copyright and intellectual property
  • online gaming platforms
  • use and protection of personal data collected through websites and electronic transactions
  • website audits
  • contracts with internet service providers

The firm deals with issues with extreme technical-legal competence, alongside long experience in the sector.”
CHAMBERS EUROPE 2024 – TMT: IT
The department’s client roster spans a number of industries with particularly sensitive data considerations, including healthcare, telecoms and e-commerce. ”
LEGAL 500 EMEA 2023 – DATA PRIVACY AND DATA PROTECTION

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