Internet & Ecommerce


[Portolano Cavallo] couples an outstanding media practice with extensive expertise in IT-related matters. The media team excels in a range of areas, including IP, regulatory, contentious and contractual issues. Additionally handles M&A transactions within the media sector. Data protection and IT contracts are covered by its IT team. Acts for a broad roster of major global media and technology companies, as well as important financial services providers.”

Il nostro studio si occupa da sempre delle nuove problematiche poste da internet e dal commercio elettronico, assistendo nell’adattamento e sfruttamento delle nuove tecnologie società tradizionali, operatori di commercio elettronico e società del settore Media.

Alcuni esempi della nostra esperienza nel settore:

  • tutela dei marchi e diritto d’autore
  • contenzioso B2C
  • nomi a dominio
  • online marketing, anche in relazione a profilazione degli utenti, pubblicità pay-per-click, “keyword advertising” e “search engine marketing”
  • co-branding
  • creazione di siti web
  • responsabilità dell’intermediario
  • contratti “white label
  • manifestazioni a premio
  • marketing virale
  • redazione di contratti commerciali, condizioni generali, contratti di merchandising, per siti business-to-business e business-to-consumer
  • tutela del diritto d’autore e della proprietà intellettuale online
  • piattaforme di gioco online
  • uso e tutela dei dati personali raccolti attraverso siti internet e transazioni elettroniche
  • audit sui siti internet
  • contratti con ISP

Exceptional track record advising companies in the media and IT sectors on everything from corporate law and M&A to disputes and competition law. Universally regarded as a first choice for media work, attracting instructions from the market’s most prolific national and global players. Recent work highlights include acquisitions of TV channels, contractual and regulatory work, data protection and outsourcings. Strengths (Quotes mainly from clients): ‘Its advice is extremely clear, succinct and on the money. The lawyers do not bog you down with excessive legal information’. Ernesto Apa is widely considered an authority in media regulatory law, and is appreciated for his good connections with the authorities. ‘He is a genius; he knows the TV market better than anyone’, notes one enthusiastic client. Managing partner Francesco Portolano has a fantastic reputation for media work and is lauded by sources for his ‘lateral perspective’. He predominantly acts on the corporate side of deals. Laura Liguori specialises in internet and e-commerce issues and is described by interviewees as ‘responsible, practical and business-savvy’.”
A renowned figure in the media and IT fields, this stellar firm has carved a niche for itself in the market and acts for a raft of high-profile clients. The team has won a number of new clients in recent months, with social networking sites, game developers and broadcasters electing to choose Portolano for their TMT work. Its media expertise remains indisputably in the top tier, thanks to a full-rounded service that covers television, advertising, brands, games and betting. On the IT side, it has recently handled cases concerning e-commerce, IT contracts and the outsourcing of IT infrastructure.”

I professionisti

Seguici su