Portolano Cavallo, a leading full-service law firm in the Life Sciences-Healthcare and Digital-Media-Tech sectors, announces the appointment of Viviana Sterlocchi as Chief Marketing Officer. With this appointment, Portolano Cavallo reaffirms its strategic focus on enhancing managerial capabilities to navigate an increasingly competitive legal market.
Viviana Sterlocchi brings over 15 years of marketing experience to Portolano Cavallo, acquired between London and Milan across financial institutions, communication agencies, and global consulting firms. She holds a degree in Economics from Bocconi University in Milan and has worked with leading organizations such as M&G Investments (part of the Prudential Group), where she led brand and strategic marketing initiatives across the EMEA region, and EY (Ernst & Young), where she helped shape strategies for the banking and capital markets sector at a European level. Viviana’s diverse background and dynamic, results-driven approach will play a key role in further strengthening the firm’s positioning and reputation.
“I’m excited to join a top-tier law firm like Portolano Cavallo,” said Viviana Sterlocchi. “The opportunity to contribute to the growth and positioning of such an innovative, internationally focused firm – leader in the Life Sciences–Healthcare and Digital–Media–Tech sectors – is an inspiring challenge that perfectly aligns with my professional journey. I’m also truly looking forward to working alongside such an outstanding team.”
With this appointment, Portolano Cavallo reaffirms its vision for growth – one that combines legal excellence with the integration of senior professionals in strategic and organizational roles, supporting the firm’s ongoing development and market positioning.
