Self-regulatory framework for behavioural advertising – greater transparency and control for users

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On April 14 2011 IAB Europe, a body representing the European digital industry, released a Europe-wide self-regulatory framework for online behavioural advertising (OBA). The framework includes best practices for enhancing transparency and greater user control over OBA within the European Economic Area.

The OBA framework is the result of a collaboration between IAB Europe and key European advertising associations, supported by the European Advertising Standard Alliance, a Brussels-based non-profit organisation that promotes ethical standards in commercial communications through self-regulation.

Article filed under: Internet & Ecommerce, Regulatory
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