The decision concerned the promotion and the organization of several prize promotional activities in the period 2014 – 2016 (but some of the concerned activities were still ongoing at the time of the decision).
In particular, AGCM found unlawful several conducts:
During the proceedings, Samsung submitted to AGCM some commitments in order to show their efforts to amend the current practices and implemented such amendments in the mechanics of the promotions. Nonetheless the AGCM considered such commitments not sufficient and fined Samsung.
Indeed, in evaluating the amount of the sanction to be issued, AGCM found that the conduct where particularly harsh, considering (a) the period of time during which the unlawful conducts took place, i.e. more than 2 years, and (b) the number of consumers involved. The full text of the decision in Italian language is available here.
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