The ECJ has followed the Advocate General’s opinion on the same lawsuit (see our contribution of March 16 2011 http://www.lexology.com/library/detail.aspx?g=40e08c79-3bb2-422f-841e- 8f1502d5e94c), according to which in order to comply with EU law, distributors should be free to sell within a selective distribution system, both actively and passively, to all end users, located outside the physical trading area, who wish to purchase the products via the internet. […]
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