On October 24, 2019, the Ministry of Health published an addendum to the guidelines on the advertising of medical devices, in vitro diagnostic medical devices and medical-surgical devices (collectively “Medical Devices” or “MD”) on Facebook (the “Guidelines”). The Guidelines essentially reproduce the provisions established by the Ministry of Health on advertising medicines on Facebook.
The Guidelines regulate content on advertising Medical Devices according to two different types of pages on Facebook: (i) company, product or brand pages and (ii) thematic company pages.
Company, product or brand pages are allowed provided that the following conditions are met:
On the other hand, thematic company pages are those pages which have content different from the institution and/or product advertising. These pages are allowed under the following conditions:
Moreover, the Guidelines clearly illustrate (i) how to create and display posts on FB, by distinguishing between different types of posts, (ii) the possibility for each company to submit an editorial plan for each product to the Ministry of Health, and (iii) how to use Messenger to advertise MD.